Of the thousands of new products introduced by consumer packaged goods companies every year, most fail. Focusing primarily on pricing, marketing communication, strategy, and promotional activities, little or no attention is given to the role that packaging plays in a product’s success or failure.
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Selling to North American big box retailers comes down to one word, PRICE! Cost of goods price, retail price, etc. – whatever the case is, it will continue to be price that dives sourcing and price that drives retail sales value to consumers for many years to come! Since the financial debacle (or “correction” depending […]
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Many suppliers think that once a buyer wants their goods, the hard part is over. Unfortunately, this short sighted thinking causes long term problems for the company. Sales is only the first step in the process to place goods. Retailers have a complex hierarchy of onboarding systems that encompass everything from insurance and transportation to […]
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